Overview

With the rapid rise in consumption and production, natural resources are becoming increasingly scarce. Moving towards a circular economy can maximize product value by recovering and reusing.

This thesis project collaborates with Philips, aiming to motivate Grooming consumers to return used products to Philips so that devices can be recycled or refurbished. However, consumers rarely return the used devices. Therefore, the project intends to explore how an effective take-back program can be developed to influence consumer behaviour towards returning old devices.

Duration

Master thesis project (Individual)

7 months | Sep 2021 - Mar 2022

My competency highlights in this project

• Applying integrated UX and Service design methodologies to solve complex challenges.

• Strong qualitative research and analysis skills.

• Thorough understanding of theories in consumer behaviour change and sustainability.

• Ability to translate research results into strategic service guidelines.

• Service design skills and strength in visual communication.