About the design
The two strokes of ‘力’ are used separately as the stick and part of the snake. Besides, the right half of the snake can manifest the letters ‘b’ and ‘m’. Overall, the design has created a minimal and fluent visual style, while still delivering the integration of various elements.
The logo has incorporated 3 elements: (1) The snake and stick from the traditional symbol of medicine; (2) the Chinese character ‘力’ for mechanics; (3) and the letters ‘b’ and ‘m’ in the word biomechanics.
The design uses blue as the main colour scheme to align with the image of biology, medicine, and technology. In addition, in order to convey the aesthetics of Chinese characters, the element ’力’ is highlighted in dark blue, and the snake tail is illustrated in light blue. This aims to make ’力’ clearly recognisable, while also conveying the integration of western traditional medicine symbols.
